Branding pricing is opaque because "branding" stretches from a £50 logo to a £50,000 agency rebrand — and both invoices say the same word. Here's the map for small and mid-size UK businesses.
Branding cost UK: the levels
Logo only — £300–£800: proper process, concepts with rationale, full production files. Right when the brand lives mostly on screen and paper. The full logo cost breakdown is here.
Brand identity — £800–£2,500: logo plus the system around it: colour values, typography, usage rules, stationery, and a guidelines document your printers and sign makers actually follow. The moment your brand touches signage, vehicles or workwear, this is the level that keeps it consistent.
Full rebrand — £2,500–£8,000+ at consultancy level: research, strategy, naming input, identity, and the rollout plan across every touchpoint you own. Agencies charge multiples of this; the work that matters is the same.
Buy for the size you are now
The £8,000 rebrand is wasted on a one-van startup, and the £50 logo is a false economy for a ten-site operator. Match the spend to how many places the brand has to show up consistently — that number, not vanity, is what justifies identity-level investment.
What makes rebranding worth it
The honest test: is the current brand costing you work? Trades vans that look amateur next to competitors, a logo that can't be embroidered, a name customers can't find online. Those are real costs with real fixes. "We fancied a change" is how businesses spend £5,000 to confuse their existing customers.
Our branding work starts with that test in a free consultation — and sometimes the honest answer is a careful redraw, not a rebrand.