Straight talk on design that sells.
What things should cost, why most marketing gets binned, and the mistakes we see every week — written by a designer, not a content farm.
What a logo should actually cost in the UK
Fiverr says £20. An agency says £5,000. Here is what you are really paying for at each level, and where the money stops making sense.
ReadDo you need planning permission for a shop sign?
Sometimes. The rules that catch Greater Manchester businesses out, and the cheap check that avoids a forced removal.
ReadWhy 95% of leaflets go straight in the bin
The average door-drop survives four seconds. What the surviving 5% do differently — and none of it is luck.
ReadVan wrap or cut vinyl? Most trades buy the wrong one
Full wraps look brilliant and cost four figures. Cut vinyl costs a few hundred and often sells harder. How to choose without wasting money.
ReadBusiness cards in 2026: dead format, or badly used?
People predicted the card would die a decade ago. It did not. What a card still does that a phone tap cannot, and how to make yours survive the wallet cull.
ReadYour packaging sells the product before anyone opens it
On a shelf or in an unboxing video, the box does the talking first. Where small brands lose the sale, and the fixes that do not need a big-brand budget.
ReadYour website loads in four seconds. That is a problem.
Every extra second of load time bleeds visitors, and most small-business sites carry weight they never needed. The usual suspects and the honest fixes.
ReadEmbroidery or print for workwear? Depends who is wearing it
Stitched logos outlive the garment; printed ones cost less and handle detail better. The decision grid we use for uniform jobs.
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